Variety has learned from sources close to Take-Two Interactive, the publisher of the GTA series and owner of Rockstar Games, that they expect Grand Theft Auto IV to make $400 million in its first week and sell around 6 million units after it launches.
Microsoft currently holds the record for the biggest videogame launch with “Halo 3,” which grossed $300 million in its first week and sold about 5 million units.
“GTA IV” has even bigger potential, however, since it is available for both the PlayStation 3 and Xbox 360. “Halo 3″ was an Xbox 360 exclusive.
Several industry analysts also told Daily Variety that they fully expect “GTA IV” to come close to and possibly exceed $400 million in sales out of the gate.
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