According to a report in the Economic Daily News, Asus’ Pegatron Technology has secured a deal from Microsoft to assemble Xbox 360 systems with a built-in Blu-ray Disc (BD)-ROM drive. Furthermore, the newspaper even claims that these new sytems will begin shipping in the third quarter of 2008.
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The article is translated below thanks to help of Google.
“Asustek formal separation of the beginning of this year, the foundry responsible for manufacturing operations and the first reported large successes. Market participants pointed out that due to large and active?single, recently received Microsoft’s Xbox 360 game console’s first Blu-ray orders, is expected to begin shipping the third quarter, to attack the second half of the consumer electronics business season.
Market participants said, Foxconn, and Flextronics and large force (Flextronics) was originally the three major global desktop computer foundry, their intense competition, the large and grabbed the latest Microsoft Xbox 360 game console Blu-ray orders, symbolic The three companies in the next game, and other consumer electronics products hegemony of the war, also tending to a head.
In the new generation video game market, because of HD (high definition) DVD is about to stop production, to support the HD DVD camp, Microsoft, announced the shutdown in addition to the Xbox 360 external HD DVD, too. Jisi new aircraft of the adjustment, with the exception of Recently cut its Xbox 360 console price, and target the second half of the introduction of new Blu-ray machine, and the confrontation between Sony PS3. Xin Jizhong of the Xbox 360 follow-up indicators of market share with significant market but there are still stocks, Xin Jizhong the number of shipments, will depend on the market gradually increased.
Investment Trust corporate view that the current Blu-ray DVD market leading position has been made, the market forecast for the built-in Blu-ray Sony PS3 console, the global sales volume this year will be quickly jumped; advertised a simple game, not stress or built-in CD-ROM drive Connectivity of the Nintendo Wii, is also Microsoft’s Xbox 360 game console market in the important competitors.
Microsoft has commissioned from the CD-ROM drive maker Lite-On Technology, the development of the Xbox 360 Blu-ray optical drive, assembly orders in the fierce competition, by and large Badetouchou.
Asustek early this year after the separation, own-brand business can make amazing stuff, in the first quarter after-tax net benefit 7.23 billion yuan, year-over-year growth of 7.4 percent, year-over-year growth of 9.5 percent in the fourth quarter, a record single-quarter high of Lee, the net benefit 1.94 yuan per share, better than market expectations. Asustek April 30 rose 2.3 yuan per share, to 98.8 yuan.
Relative to production-oriented and large, Hon Hai, Quanta, Flextronics, Compal, Wistron enemies Huansi, shoulder a heavy pressure on the loss of orders. Nevertheless, the year-seok and notebook computers (NB) shipments of 10 million goal has not changed.
Market analysis, and large shipments this year estimated 10 million Taiwan NB, Asustek representing 7 million units in the loss of Dell NB orders, to reach 10 million units shipped objectives of the pressure is not small.
And large stressed that the large first quarter of this year and revenue of 97.5 billion yuan, profits of about 1.5 billion yuan, while second-quarter revenue effect of the off-season, than the first quarter declined, but the first half of the second half of the year the proportion of revenue Is about 4:1 6 and have the confidence to reach annual revenue of 500 billion yuan target.”
