In an interview with the Financial Times, John Riccitiello, the chief executive of Electronic Arts, said that the film industry is for the first time aware of video games and their impact in consumers.
“The buzz in Hollywood, which I heard from some Hollywood folks . . . is people are worried whether Iron Man the movie is going to get killed by Grand Theft Auto the game,” said Riccitiello. “I don’t think I’ve ever heard of that before.”
Riccitiello also claimed that the video game industry is no longer taking films as a source of inspiration as it used to in the past.
“There is more interest today from Hollywood to make movies out of our games than there is interest in our industry to make games out of their movies. There’s a big reset happening now.”
Source: Internet
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